Angela Mader founded fitlosophy

By September 26, 2018Blog-page

Angela Mader founded fitlosophy ®, a fitness and lifestyle products company, in 2008. Beginning with a fitness journal she called “fitbook”, Mader built a brand that focused on helping customers achieve their fitness goals.

By 2017, fitlosophy had grown to 6 employees, $2 million in top-line revenue and Mader was selling her journals in 16,000 stores including giant retailers like Target, Walgreens and CVS. That’s when CSS Industries (NYSE: CSS) came knocking.

In this episode, you’ll learn:
How to get acquirers to place a value on your brand
The surprising secret to getting national retailers like Walgreens to carry your product
How licensing deals can act as a Trojan Horse for finding an acquirer
How to think about up-front cash, employment agreements, and earn outs when reviewing an offer letter from a public company
Do you want to improve the value of your business?
Simply email and we’ll get in touch to discuss our proven methodology for maximizing the value of your business.

Dr. Robert Brown,
Calder Associates


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