Angela Mader founded fitlosophy

By September 26, 2018Blog-page

Angela Mader founded fitlosophy ®, a fitness and lifestyle products company, in 2008. Beginning with a fitness journal she called “fitbook”, Mader built a brand that focused on helping customers achieve their fitness goals.

By 2017, fitlosophy had grown to 6 employees, $2 million in top-line revenue and Mader was selling her journals in 16,000 stores including giant retailers like Target, Walgreens and CVS. That’s when CSS Industries (NYSE: CSS) came knocking.

In this episode, you’ll learn:
How to get acquirers to place a value on your brand
The surprising secret to getting national retailers like Walgreens to carry your product
How licensing deals can act as a Trojan Horse for finding an acquirer
How to think about up-front cash, employment agreements, and earn outs when reviewing an offer letter from a public company
Do you want to improve the value of your business?
Simply email info@calderassociates.com.aumailto:info@calderassociates.com.au and we’ll get in touch to discuss our proven methodology for maximizing the value of your business.

Dr. Robert Brown,
Calder Associates

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